CIW Web Design Specialist Certification Practice Exam 2025 - Free Web Design Specialist Questions and Study Guide

Search Engine Optimization, abbreviated as SEO, refers to the practice of enhancing a website's visibility on search engine results pages. This involves a variety of techniques and strategies aimed at improving both the quantity and quality of organic (non-paid) traffic to a website. SEO is essential for web designers and marketers, as it helps ensure that a site ranks well for relevant search terms, making it easier for potential visitors to find the site amidst a vast pool of online content.

The other options do not accurately represent the term related to enhancing website visibility through search engines. They suggest unrelated concepts, which indicates a lack of relevance to the core principles of web design and online marketing. Understanding SEO is vital for anyone involved in web development, as well-executed SEO strategies can lead to increased site traffic and better user engagement.